Awareness and advocacy

KEY TWITTER HANDLES AND HASHTAGS (JUN 2018) For those of you on Twitter (or thinking about getting onto Twitter, ahem), below are the Twitter handles of some of our key institutional partners and key words (called ‘hashtags’ in the Twitter world).

The more we target our posts on Twitter by including such handles and hashtags (typically with links to publications and blogs with further information, please), the more influential and wide is our readership.

Twitter handles & hashtags of key ILRI partner institutions/initiatives/topics

@ILRI

@BecAHub (Biosciences eastern and central Africa-ILRI Hub)

#livestock

#whylivestockmatter

#sustlivestock

#livestock4dev

#globaldev

@CGIAR

@CGIARgender (CGIAR gender topics)

@CGIARnutrition (CGIAR nutrition topics)

@CGIAR_Data (CGIAR Platform for Big Data in Agriculture)

@cgiarclimate (CGIAR Research Program on Climate Change, Agriculture and Food Security)

@ispc_cgiar (CGIAR Independent Science and Partnership Council)

@A4NH_CGIAR (CGIAR Research Program on Agriculture for Nutrition and Health)

#LIVESTOCKCRP (CGIAR Research Program on LIVESTOCK)

@LivestockMatter (ILRI-microsite/Twitter handle for the BMGF-funded Global Livestock Advocacy for Development [GLAD] initiative)

@GALVmed (Global Alliance for Livestock Veterinary Medicines, based in Edinburgh)

@GaLivestock (Livestock Global Agenda [LGA], based at World Bank, DC)

@Livestock_Lab (USAID’s Feed the Future Innovation Lab for Livestock Systems, at the University of Florida)

@ctlgh_info (BMGF- and DFID-funded Centre for Tropical Livestock Genetics and Health, based at the University of Edinburgh)

@LD4D_community (Livestock Data for Decisions community of practice for the BMGF-funded Strengthening Evidence-Based Interventions [SEBI] project, based at the University of Edinburgh)

#LiveGAPS (Livestock Yield Gaps project, which is led by CSIRO’s Mario Herrero and is part of the BMGF-funded Strengthening Evidence-Based Interventions [SEBI], based at the University of Edinburgh)

@FCRNetwork (Food and Climate Research Network, based in Oxford)

@MarchmontComms (Marchmont Communications, ILRI’s GLAD media partner, in London)

@Burness (ILRI media and communications consultants, based in Washington, DC, and Nairobi)

@IFADnews (International Fund for Agricultural Development)

@OIEAnimalHealth (World Organisation for Animal Health, based in Paris)

@FAO (Food and Agriculture Organization of the United Nations)

@FAOAnimalHealth

@FAOKnowledge

@Heifer (Heifer International, based in Arkansas)

@WURlivestock (Wageningen University and Research)

@wef (World Economic Forum, with its ‘Meat: The Future’ initiative)

@UN_CFS (UN Committee on World Food Security)

@AgriFoodNet (International Agri-Food Network, managed by ILRI’s GLAD advocacy partner Emerging Ag, based in Canada)

@1000Days (BMGF-funded initiative to improve nutrition for women and children)

@DonorPlarform (40 donors for rural development, based in Germany)

@WorldBank

@WBPoverty (World Bank)

@WorldBankAfrica

@WorldBankAsia

@AfDB_Group (African Development Bank)

@USAID (United States International Development Agency)

@FeedTheFuture (USAID food security initiative)

@GatesFoundation (Bill & Melinda Gates Foundation, based in Washington State)

@GatesAfrica

@gatespoverty

@DFID (Department for International Development, UK)

@DFID_UK

#UKaid

@DFIDAgResearch

@DFID_Evidence

@CSIROnews (Commonwealth Scientific and Industrial Research Organisation, Australia)

@ACIARAustralia (Australian Centre for International Agricultural Research)

@dfat (Australia Department of Foreign Affairs and Trade)

@IDRC_CRDI (Canadian International Development Agency)

@CanadaDev (Global Affairs Canada)

@GIZ_gmbh (German development agency, based in Bonn)

@SIDA (Swedish International Development Agency)

@Irish_Aid

COMMS MEETING, ADDIS, JUN 2014 Below are some selected notes of the Comms Meeting in Addis, Jun 2014 (Go to https://ilri-comms.wikispaces.com/commsplanning_jun2014 for all reports of this meeting.)

MAJOR TRENDS / LARGER PICTURE Ben Hack led us in an exercise to map the trends in knowledge management and communications Among comments made in the discussion: Intentional and targeted --- content strategy --- measure behavioural changes Open access - big data - dashboards We're becoming an internal consultant team to ILRI Consolidating social media Form needs to follow function

Trends regarding content experience/engagement: shorter visual video everyone is an author/publisher curation (more and better) blogging (more and better) use ambassadors use sms design content for consumption on mobiles

OTHER HIGHLIGHTS Advice from Peter: 'Be useful' Mottos from Peter for ILRI Comms: 'One Team', 'One for All and All for One'

SELECTED RESOURCES Tumblr blog: Tumbling for Good: Helping non-profit organizations, campaigns, and other changemakers tap into the magic of Tumblr WonkComms: Moving beyond the report + media coverage communications model WonkComms: The death of the 00:01h embargo WonkComms: What is the future of think tank comms? WonkComms: Never underestimate the power of a good number WonkComms: The year in WonkComms: 13 tools think tank communicators used in 2013 WonkComms: When passion meets ration(al) WonkComms: The future of think tank communications: a researcher’s perspective WonkComms: Theory of framing: Useful for think tanks? Owen Spencer: What is news? Owen Spencer: What is newsworthy? Owen Spencer: Media Tips New Philanthropy Capital (NPC): Data visualization IIIE: Measuring the impact and the influence of the policy brief IIIE: Policy Brief Experiment