Difference between revisions of "Awareness and advocacy"

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<span style="color: #682520; font-size: 19.5px;">KEY TWITTER HANDLES AND HASHTAGS (JUN 2018)</span>
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'''Twitter handles and hashtags of key institutional partners'''
<span style="font-family: Calibri,sans-serif; font-size: 12pt;"><span style="font-size: 11pt;">For those of you on Twitter (or thinking about getting onto Twitter, ahem), below are the Twitter handles of some of our key institutional partners and key words (called ‘hashtags’ in the Twitter world).</span></span>
 
  
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@ILRI (hashtags: #livestock, #livestockCRP, #WhyLivestockMatter, #sustlivestock, #livestock4dev, #globaldev)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;"><span style="font-size: 11pt;">The more we target our posts on Twitter by including such handles and hashtags (typically with links to publications and blogs with further information, please), the more influential and wide is our readership.</span></span>
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@BecAHub (Biosciences eastern and central Africa-ILRI Hub)
  
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@CGIAR
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">'''Twitter handles & hashtags of key ILRI partner institutions/initiatives/topics'''</span>
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@CGIARgender (CGIAR gender topics)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@ILRI </span>
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@CGIARnutrition (CGIAR nutrition topics)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@BecAHub (Biosciences eastern and central Africa-ILRI Hub)</span>
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@CGIAR_Data (CGIAR Platform for Big Data in Agriculture)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">#livestock</span>
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@cgiarclimate (CGIAR Research Program on Climate Change, Agriculture and Food Security)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">#whylivestockmatter</span>
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@ispc_cgiar (CGIAR Independent Science and Partnership Council)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">#sustlivestock</span>
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@A4NH_CGIAR (CGIAR Research Program on Agriculture for Nutrition and Health)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">#livestock4dev</span>
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@Livestock_CGIAR (CGIAR Research Program on Livestock)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">#globaldev</span>
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@LivestockMatter (Global Livestock Advocacy for Development initiative)
  
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@GALVmed (Global Alliance for Livestock Veterinary Medicines)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@CGIAR </span>
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@GaLivestock (Livestock Global Agenda)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@CGIARgender (CGIAR gender topics)</span>
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@Livestock_Lab (Feed the Future Innovation Lab for Livestock Systems)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@CGIARnutrition (CGIAR nutrition topics)</span>
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@ctlgh_info (Centre for Tropical Livestock Genetics and Health)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@CGIAR_Data (CGIAR Platform for Big Data in Agriculture)</span>
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@LD4D_community (Livestock Data for Decisions; hashtag #LiveGAPS)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@cgiarclimate (CGIAR Research Program on Climate Change, Agriculture and Food Security)</span>
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@FCRNetwork (Food and Climate Research Network)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@ispc_cgiar (CGIAR Independent Science and Partnership Council)</span>
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@MarchmontComms (Marchmont Communications)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@A4NH_CGIAR (CGIAR Research Program on Agriculture for Nutrition and Health)</span>
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@Burness (ILRI media and communications consultants)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">#LIVESTOCKCRP (CGIAR Research Program on LIVESTOCK)</span>
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@IFADnews (International Fund for Agricultural Development)
  
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@OIEAnimalHealth (World Organisation for Animal Health)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@LivestockMatter (ILRI-microsite/Twitter handle for the BMGF-funded Global Livestock Advocacy for Development [GLAD] initiative)</span>
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@FAO (Food and Agriculture Organization of the United Nations)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@GALVmed (Global Alliance for Livestock Veterinary Medicines, based in Edinburgh)</span>
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@FAOAnimalHealth
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@GaLivestock (Livestock Global Agenda [LGA], based at World Bank, DC)</span>
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@FAOKnowledge
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@Livestock_Lab (USAID’s Feed the Future Innovation Lab for Livestock Systems, at the University of Florida)</span>
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@Heifer (Heifer International)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@ctlgh_info (BMGF- and DFID-funded Centre for Tropical Livestock Genetics and Health, based at the University of Edinburgh)</span>
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@WURlivestock (Wageningen University and Research)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@LD4D_community (Livestock Data for Decisions community of practice for the BMGF-funded Strengthening Evidence-Based Interventions [SEBI] project, based at the University of Edinburgh)</span>
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@wef (World Economic Forum, with its ‘Meat: The Future’ initiative)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">#LiveGAPS (Livestock Yield Gaps project, which is led by CSIRO’s Mario Herrero and is part of the BMGF-funded Strengthening Evidence-Based Interventions [SEBI], based at the University of Edinburgh)</span>
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@UN_CFS (United Nations Committee on World Food Security)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@FCRNetwork (Food and Climate Research Network, based in Oxford)</span>
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@AgriFoodNet (International Agri-Food Network)
  
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@1000Days (Initiative to improve nutrition for women and children)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@MarchmontComms (Marchmont Communications, ILRI’s GLAD media partner, in London)</span>
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@DonorPlatform (Network of 40 bilateral donors for rural development)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@Burness (ILRI media and communications consultants, based in Washington, DC, and Nairobi)</span>
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@WorldBank
  
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@WBPoverty
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@IFADnews (International Fund for Agricultural Development)</span>
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@WorldBankAfrica
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@OIEAnimalHealth (World Organisation for Animal Health, based in Paris)</span>
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@WorldBankAsia
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@FAO (Food and Agriculture Organization of the United Nations)</span>
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@AfDB_Group (African Development Bank)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@FAOAnimalHealth</span>
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@USAID
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@FAOKnowledge</span>
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@FeedTheFuture
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@Heifer (Heifer International, based in Arkansas)</span>
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@GatesFoundation
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@WURlivestock (Wageningen University and Research)</span>
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@GatesAfrica
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@wef (World Economic Forum, with its ‘Meat: The Future’ initiative)</span>
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@gatespoverty
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@UN_CFS (UN Committee on World Food Security)</span>
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@DFID_UK (hashtag #UKaid)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@AgriFoodNet (International Agri-Food Network, managed by ILRI’s GLAD advocacy partner Emerging Ag, based in Canada)</span>
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@DFIDAgResearch
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@1000Days (BMGF-funded initiative to improve nutrition for women and children)</span>
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@DFID_Evidence
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@DonorPlarform (40 donors for rural development, based in Germany)</span>
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@CSIROnews (Commonwealth Scientific and Industrial Research Organisation, Australia)
  
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@ACIARAustralia (Australian Centre for International Agricultural Research)
  
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@dfat (Australia Department of Foreign Affairs and Trade)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@WorldBank </span>
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@IDRC_CRDI (Canadian International Development Agency)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@WBPoverty (World Bank)</span>
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@CanadaDev (Global Affairs Canada)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@WorldBankAfrica </span>
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@GIZ_gmbh (German development agency)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@WorldBankAsia </span>
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@SIDA (Swedish International Development Agency)
  
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@AfDB_Group (African Development Bank)</span>
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@Irish_Aid
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@USAID (United States International Development Agency)</span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@FeedTheFuture (USAID food security initiative)</span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@GatesFoundation (Bill & Melinda Gates Foundation, based in Washington State)</span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@GatesAfrica </span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@gatespoverty</span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@DFID (Department for International Development, UK)</span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@DFID_UK </span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">#UKaid</span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@DFIDAgResearch </span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@DFID_Evidence</span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@CSIROnews (Commonwealth Scientific and Industrial Research Organisation, Australia)</span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@ACIARAustralia (Australian Centre for International Agricultural Research)</span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@dfat (Australia Department of Foreign Affairs and Trade)</span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@IDRC_CRDI (Canadian International Development Agency)</span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@CanadaDev (Global Affairs Canada)</span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@GIZ_gmbh (German development agency, based in Bonn)</span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@SIDA (Swedish International Development Agency)</span>
 
 
 
<span style="font-family: Calibri,sans-serif; font-size: 12pt;">@Irish_Aid</span>
 
 
 
 
 
<span style="color: #682520; font-size: 150%;">COMMS MEETING, ADDIS, JUN 2014</span>
 
Below are some selected notes of the Comms Meeting in Addis, Jun 2014
 
(Go to [[commsplanning_jun2014|  https://ilri-comms.wikispaces.com/commsplanning_jun2014]] for all reports of this meeting.)
 
 
 
'''MAJOR TRENDS / LARGER PICTURE'''
 
Ben Hack led us in an exercise to map the trends in knowledge management and communications
 
<span style="color: #682621;">Among comments made in the discussion:</span>
 
Intentional and targeted --- content strategy --- measure behavioural changes
 
Open access - big data - dashboards
 
We're becoming an internal consultant team to ILRI
 
Consolidating social media
 
Form needs to follow function
 
 
 
<span style="color: #682621;">Trends regarding content experience/engagement:</span>
 
shorter
 
visual
 
video
 
everyone is an author/publisher
 
curation (more and better)
 
blogging (more and better)
 
use ambassadors
 
use sms
 
design content for consumption on mobiles
 
 
 
'''OTHER HIGHLIGHTS'''
 
Advice from Peter: 'Be useful'
 
Mottos from Peter for ILRI Comms: 'One Team', 'One for All and All for One'
 
 
 
 
 
<span style="color: #682520; font-size: 150%;">SELECTED RESOURCES</span>
 
Tumblr blog: [http://changemakr.tumblr.com/| Tumbling for Good]: Helping non-profit organizations, campaigns, and other changemakers tap into the magic of Tumblr
 
[https://app.asana.com/0/14447330822626/14447330822655| WonkComms: Moving beyond the report + media coverage communications model]
 
[https://app.asana.com/0/14447330822626/14447330822658| WonkComms: The death of the 00:01h embargo]
 
[https://app.asana.com/0/14447330822626/14447330822643| WonkComms: What is the future of think tank comms?]
 
[https://app.asana.com/0/14447330822626/14447330822640| WonkComms: Never underestimate the power of a good number]
 
[https://app.asana.com/0/14447330822626/14447330822631| WonkComms: The year in WonkComms: 13 tools think tank communicators used in 2013]
 
[https://app.asana.com/0/14447330822626/14447330822628| WonkComms: When passion meets ration(al)]
 
[https://app.asana.com/0/14447330822626/14447330822637| WonkComms: The future of think tank communications: a researcher’s perspective]
 
[https://app.asana.com/0/14447330822626/14447330822634| WonkComms: Theory of framing: Useful for think tanks?]
 
[https://app.asana.com/0/14447330822626/14447330822646| Owen Spencer: What is news?]
 
[https://app.asana.com/0/14447330822626/14447330822649| Owen Spencer: What is newsworthy?]
 
[https://app.asana.com/0/14447330822626/14447330822652| Owen Spencer: Media Tips]
 
[https://app.asana.com/0/14447330822626/14447330822623| New Philanthropy Capital (NPC): Data visualization]
 
[https://app.asana.com/0/14447330822626/14448051128058| IIIE: Measuring the impact and the influence of the policy brief]
 
[https://app.asana.com/0/14447330822626/14448051128055| IIIE: Policy Brief Experiment]
 

Latest revision as of 05:04, 20 December 2018

Twitter handles and hashtags of key institutional partners

@ILRI (hashtags: #livestock, #livestockCRP, #WhyLivestockMatter, #sustlivestock, #livestock4dev, #globaldev)

@BecAHub (Biosciences eastern and central Africa-ILRI Hub)

@CGIAR

@CGIARgender (CGIAR gender topics)

@CGIARnutrition (CGIAR nutrition topics)

@CGIAR_Data (CGIAR Platform for Big Data in Agriculture)

@cgiarclimate (CGIAR Research Program on Climate Change, Agriculture and Food Security)

@ispc_cgiar (CGIAR Independent Science and Partnership Council)

@A4NH_CGIAR (CGIAR Research Program on Agriculture for Nutrition and Health)

@Livestock_CGIAR (CGIAR Research Program on Livestock)

@LivestockMatter (Global Livestock Advocacy for Development initiative)

@GALVmed (Global Alliance for Livestock Veterinary Medicines)

@GaLivestock (Livestock Global Agenda)

@Livestock_Lab (Feed the Future Innovation Lab for Livestock Systems)

@ctlgh_info (Centre for Tropical Livestock Genetics and Health)

@LD4D_community (Livestock Data for Decisions; hashtag #LiveGAPS)

@FCRNetwork (Food and Climate Research Network)

@MarchmontComms (Marchmont Communications)

@Burness (ILRI media and communications consultants)

@IFADnews (International Fund for Agricultural Development)

@OIEAnimalHealth (World Organisation for Animal Health)

@FAO (Food and Agriculture Organization of the United Nations)

@FAOAnimalHealth

@FAOKnowledge

@Heifer (Heifer International)

@WURlivestock (Wageningen University and Research)

@wef (World Economic Forum, with its ‘Meat: The Future’ initiative)

@UN_CFS (United Nations Committee on World Food Security)

@AgriFoodNet (International Agri-Food Network)

@1000Days (Initiative to improve nutrition for women and children)

@DonorPlatform (Network of 40 bilateral donors for rural development)

@WorldBank

@WBPoverty

@WorldBankAfrica

@WorldBankAsia

@AfDB_Group (African Development Bank)

@USAID

@FeedTheFuture

@GatesFoundation

@GatesAfrica

@gatespoverty

@DFID_UK (hashtag #UKaid)

@DFIDAgResearch

@DFID_Evidence

@CSIROnews (Commonwealth Scientific and Industrial Research Organisation, Australia)

@ACIARAustralia (Australian Centre for International Agricultural Research)

@dfat (Australia Department of Foreign Affairs and Trade)

@IDRC_CRDI (Canadian International Development Agency)

@CanadaDev (Global Affairs Canada)

@GIZ_gmbh (German development agency)

@SIDA (Swedish International Development Agency)

@Irish_Aid